The lawn
A chemical program treats turf on a fixed schedule, limited by product label to two blanket applications a season, then spot treatment.
Investor and partnership information
A new physical-AI category for managed landscapes.
GreenBeam is an autonomous precision weed-control platform combining computer vision, outdoor robotics, RTK positioning, and plant-level targeting. Launching across 17 markets in North America, Europe and Australasia.
The opportunity
Weed control is two jobs. Only one has been automated.
Selective turf herbicides work by killing broadleaf plants, and ornamental plants are broadleaf plants. That single fact means professional lawn programs are chemically incapable of treating planting beds, and it is why bed weeding is still done by hand across the entire industry.
02
The beds
Hand labor. Four to seven visits a season, priced at roughly $93 to $99 a visit when hired out. No automated alternative exists at any price.
03
GreenBeam
One system, both jobs, every patrol. Plant-level decisions across turf and beds, with no chemistry and no label limit on frequency.
•
Bed weeding costs a homeowner more than the entire chemical lawn program. That is where GreenBeam's value concentrates, and where its competitive protection is strongest, because a mowing chassis cannot enter a planting bed.
Why now
The components converged. The adjacent category proved the buyer.
Edge inference, mower-grade RTK positioning, sunlight-tolerant time-of-flight sensing and compact optics are all off-the-shelf in 2026. At the same time, the robotic mower category has spent three decades demonstrating that households will pay several thousand dollars for outdoor autonomy, most convincingly in Europe.
Projected to reach $22.0B by 2033. Adjacent-category validation, not a GreenBeam forecast.
Entry systems start near $1,099 and the premium band has held above $5,900 for three decades. Willingness to pay is demonstrated, not assumed.
Europe holds the highest residential robotic mower penetration in the world, concentrated in Germany and Scandinavia. The buyer behavior GreenBeam depends on is more established there than in the United States.
GreenBeam is not entering the robotic mower market. It uses the same proven adoption curve to introduce a plant-level weed-control workflow that no mower performs.
The platform
One integrated system. Three value layers.
GreenBeam is built as connected hardware, infrastructure and software. Each layer carries its own role, and the software layer compounds as the installed base grows.
Robot
Onboard vision and edge AI, RTK positioning, LiDAR obstacle sensing, all-wheel drive, and plant-level precision targeting in one weatherproof platform.
Core hardwareGarage
Automatic docking, dual-source charging through roof solar or household power, weather shelter, and the positioning reference station that removes the buried boundary wire.
InfrastructureApp and Fleet
Mapping, treatment zones, scheduling and treatment history for the homeowner, free with the product. GreenBeam Fleet extends the same architecture to multi-unit commercial operators.
Software layerWhy the layers matter. The Garage is not an accessory. It holds the positioning reference, which is what makes wire-free operation possible and what lets GreenBeam return to the same plant week after week. That is also what supports the system being sold as one product rather than a robot with add-ons.
Market opportunity
Large enough to matter. Focused enough to enter.
Built bottom up from the property base in each of 17 launch markets, at local pricing, annualized over a seven-year replacement cycle. Every deduction is stated rather than assumed.
$70.9B
Annualized TAM, 17 markets
Europe and the UK are 44 percent of it.
Across 17 markets the model starts from households living in houses rather than flats, applies ownership among houses, then removes lots without managed turf or beds, area below the economic threshold, properties where satellite positioning is unusable, and terrain outside the operating envelope. That leaves 97.7 million fit properties, plus a commercial and institutional layer.
97.7M
Modeled fit properties
17
Launch markets
$18B to $25B
Is already spent every year in the United States on residential and commercial weed control, in crew labor and in chemistry that has to be repurchased every season. GreenBeam converts that recurring cost into a durable asset.
Business model
Hardware first. Platform economics as the installed base grows.
One integrated system in two configurations. The residential unit is priced for a homeowner replacing a service they already buy. The professional unit is priced against crew labor, and it carries the recurring software line. Local prices are set per market so that every market nets the same amount after VAT and GST.
$4,999
GreenBeam Home Robot, Garage and App as one residential system. EUR 5,749 and GBP 4,749 including VAT. The app is included and stays free.
$6,499
GreenBeam Pro Ruggedized for a working duty cycle, with GreenBeam Fleet software at $299 per unit per year.
System sales
Robot, Garage and App form the primary revenue unit across residential and professional configurations.
Launch modelCommercial fleets
Multi-unit deployment for lawn care operators, HOAs, campuses, multifamily and municipal grounds.
Expansion layerFleet software
Dispatch, scheduling, coverage analytics and proof of work, priced per unit per year at high gross margin.
Recurring revenueSupport and lifecycle
Care plans, parts and consumables attach to the installed base and compound as it grows.
Installed baseUnit economics, cost structure, manufacturing strategy and the full five-year model are covered in the investor materials.
Request the materialsWhere we are
A working system. A disciplined path to production.
GreenBeam has progressed from individual technologies to a connected Robot, Garage and App operating as one platform, and is launching across 17 markets. Each stage below is a gate with defined evidence, not a date.
01
Development system
Robot, Garage and App integrated as one working platform.
Built02
Engineering validation
Structured testing across vision, mobility, positioning, targeting, docking and weather response.
Current stage03
Production engineering
Design for manufacture, serviceability, containment and confirmed cost.
Next04
Manufacturing preparation
Tooling, supplier readiness, quality systems and certification.
Planned05
Customer delivery
Commercial release once the validation and production gates are satisfied.
PlannedGreenBeam publishes performance figures only after they are measured. The engineering validation program defines a protocol for each capability before any number is put in front of a customer or an investor.
See the validation program →The round
Capital converts a working system into production readiness.
The next phase turns validated capabilities into a production-ready platform and a focused market entry, alongside a public Indiegogo campaign already underway.
Seed round open
Now raising Sized to carry GreenBeam from engineering validation through production readiness and first customer delivery. Round size, instrument and terms are shared with qualified investors on request.
Validation
Expand structured protocols, collect repeatable performance data, and close the highest-value reliability and operating-envelope questions.
EvidenceProduction readiness
Design for manufacture, supplier engagement, tooling, laser containment certification and quality planning.
ScalabilityMarket entry
Campaign fulfillment, customer support, channel strategy, commercial pilots and the residential to professional expansion.
Go to marketWhat comes next. Every line of the plan is tied to a milestone gate with defined evidence. The detailed capital plan, milestone schedule, unit economics and five-year model are shared directly with investors rather than published here.
Investor and partnership inquiries
Request the GreenBeam investor brief.
GreenBeam welcomes conversations with venture investors, family offices, individual investors and strategic partners focused on physical AI, outdoor robotics and managed-landscape technology.
Integrated system built
Validation underway
Seed round open
Choose your investor lens
Request the pitch deck, the full bottom-up market model with every deduction shown, unit economics, the milestone gates and the capital roadmap.
- Investor brief
- Pitch deck
- Market model
- Unit economics
- Milestone plan
Investor Form
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